Amelia Roberts stops by to discuss the new “e is for everyone” initiative. We talk about some of the people behind it, the feedback they’ve gotten, where the phrase comes from, how to become a brand champion, the brand guidelines, and the mindset/culture shift that is wanted concerning Evansville.
“To me it’s really all about doing something for Evansville…It’s put me on a good path…It’s a community that helped shape where I’m at now.”
“The artist community in Evansville is small, but it’s tight-knit.”
“Everything is Evansville.There’s enough good stuff going on right here…We use local reps. There’s no reason you can’t get fashion, trendy stuff right here.”