Amelia Roberts stops by to discuss the new “e is for everyone” initiative. We talk about some of the people behind it, the feedback they’ve gotten, where the phrase comes from, how to become a brand champion, the brand guidelines, and the mindset/culture shift that is wanted concerning Evansville.
“Visitors want to see what’s unique and interesting about us. But a lot of times we don’t sell it very well because we’ve not re-embraced what’s unique and interesting about us.”
“I think that there is a suspicion that people push to the back of their minds that they might be risking their health by living here.”
“Things change so quickly. Every five years your skillset is completely replaced by new skills. We’re constantly learning.”