Amelia Roberts stops by to discuss the new “e is for everyone” initiative. We talk about some of the people behind it, the feedback they’ve gotten, where the phrase comes from, how to become a brand champion, the brand guidelines, and the mindset/culture shift that is wanted concerning Evansville.
“Helping businesses understand…to develop their voice and tell their story and put things together in an appropriate way to achieve their goals is something that I can help them with.”
“There’s a growing market for craft beer in Evansville…Definitely people’s palates are coming around to craft beer and we’re trying to help that…”
“I try to connect my audience not just with that place or the personality that owns it, but also through social media because that is small businesses’ best friend. That’s free advertising right there.”